CENTRAL REGION BRAND MARKETING ASSISTANT
Key Areas of Focus and Projects:
[2014 Chicago Marathon x Nike “Six Points” Training Crew Lead]
Eve led communication [from emails to emcee], planned events and drove energy around the local 2014 Chicago Marathon x Nike “Six Points” Training Crew, which fostered relationships with 150+ local Chicago runners via a premium marathon training experience.
[Virtual Bank of America Chicago Marathon x Nike Run Club Global Challenge]
Eve crafted and managed the first ever Virtual Bank of America Chicago Marathon x Nike Run Club Global Challenge that connected thousands of Nike Members/runners all over the world while training for the race which included an exclusive IRL race weekend experience for the most engaged members.
[Social Media Marketing]
They created the #2SixPoints2 hash tag inspired by the local Chicago "Six Points" intersection and 26.2 mile goal to keep runners connected and inspired throughout their training journey. This hashtag was used by members to log and share 33K miles and 3K runs on the Nike Run Club app.
[Bi-Weekly Runs]
Eve acted as the face of the Brand for runs twice a week. They brought energy, led runs in partnership with Nike Coaches and fostered community amongst the crew.
[Elevated Events]
Eve supported the planning of and acted as emcee for elevated events - from a run followed by the perfect post-run dinner with a local chef, to a pre-race carbo load with special guests such as the first ever female-identifying Olympic Marathon winner Joan Benoit-Samuelson and elite runner Lisa Uhl.
[Consumer Insights]
They identified and tracked key insights and metrics tied to the online and offline training journeys through weekly reporting to measure success and reach to inform the optimal brand experience for every touch point members had with the brand.
CENTRAL REGION BRAND MARKETING ASSISTANT
Key Areas if Focus and Projects:
[Nike Training Club Chicago Studio Member Experience Lead]
Eve managed a team of 8 along with event programming at the Nike+ Training Club Chicago Studio giving them access to daily touch points with and unique insights from Nike Members to inform future events and product.
[Nike Training Club Central Region Trainer Network Lead]
They led communication, education of national initiatives and seasonal seeding events which included product ordering, styling and tech sessions for NTC Chicago + Dallas Trainer Network.
[Nike Training Club Chicago Summer Tour Event Planning and Marketing Support]
They assisted with brand marketing, copy writing, strategic planning and execution of elevated brand experiences including Nike Training Club Chicago Summer Tour.
[Product Testing Lead]
They supported product testing experiences by recruiting testers, gathering feedback and identifying key themes to share with product creation teams.
SAN FRANCISCO/BAY AREA INTEGRATED BRAND MARKETING LEAD
Key Areas of Focus and Projects:
[Grassroots Experiences]
Eve ideated, managed and implemented unique grassroots and elevated event programming for partners, influencers and Nike Plus members by way of online and offline marketing to foster a strong local brand presence in the Bay Area. <<Example: Free run>>
[Market Research and Insight Reporting]
They gathered and translated consumer, member and competitor + non-competitor brand insights into product and/or marketing recommendations for teams at WHQ, which informed the transformation of the Lebron footwear franchise. They also acted as lead for focus groups, market travel and consumer research projects.
[Global Brand Experience Support + Emcee]
Global Brand experiences including NikeWomen San Francisco Half Marathon, Superbowl 50 and Innovation Summit 2016 along with North America led Sneakerbox SF and City led Sneakeasy LA - which included acting as MC for up to 200 consumers and interviewing elite athletes.
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Self-Initiated Projects:
[EKIN Insight App]
Eve concepted, pitched and landed the making of an internal app that connects EKINs across the globe with cross-functional product and marketing teams at WHQ in order to share key insights to inform the evolution of the brand.
[Female Identifying Consumer Research Project]
They also launched a research project to understand and cater to the needs of female-identifying consumers in the Bay Area and pitched idea to brand teams to form Nike Women's Union Street into a boutique community space.
[Nike Basketball Mamba Hunt Production, Content Capture and Copy Lead]
To stay connected to her passion for creating social content, she volunteered to help the digital team select a location, take a photo and write copy for the Mamba Hunt social contest post.
[Creative Community Building]
They also recruited and built relationships with local freelance photographers to support events.
BRAND MARKETING, CREATIVE AND COMMUNICATIONS LEAD
Key Areas of Focus and Projects:
[Member Growth]
In only one year, they helped to grow the member base from 90 to over 2,000 members, as well as from 2 to 13 universities - plus a virtual chapter through grassroots marketing efforts by the creation of innovative online and offline member experiences.
[Brand Marketing and Creative]
They also conceived, designed and executed all brand marketing content across all channels for online and offline events.
[Brand Communications]
They led communication with top tier lifestyle, health and fitness brands such as Nike, Under Armour and Victoria Secret Sport to collaborate on brand campaigns, events and product promotion.
[#runCHAARG x Nike]
Eve was the main contact with Nike. Instead of rushing, CHAARG members were challenged to move and log their miles using the Nike Run Club app. They worked with Nike to craft a month long training journey including pop up runs at each university, the chance to earn product along the way and even a weekend at Nike Women's Half Marathon DC.
[#CHAARGFitPlan #CHAARGSBFP x Under Armour]
Eve helped build digital workout plans by partnering with fitness brands and professionals including Under Armour trainer @shaunaharrison. Eve took the lead of these projects in regards to marketing, social media, copy, design and partnerships along with testing and naming each and every workout. Thousands of humans have participated in these sold out digital experiences that have been proven to build a loyal brand community.
[#FITionista Parties x Victoria’s Secret Sport]
Eve also worked closely with Victoria's Secret Sport. Each semester, CHAARG members were brought together to work out and shop with exclusive discounts inside stores. They co-managed these sold out experiences including digital marketing, execution of onsite logistics and even acted as emcee. Sales and social statistics during #FITionista parties were record setting for the Victoria’s Secret Sport franchise and sealed a long-standing partnership with the brand.
