BRAND DESIGN, MARKETING, EVENTS + COMMUNICATION LEAD
#runCHAARG
Eve was the main contact with Nike. Instead of rushing, CHAARG members were challenged to run and log their miles using Nike+. She worked with the Brand to craft a month long training journey including pop up runs at each university, the chance to earn product along the way and even a weekend at Nike Women's Half Marathon DC.
#CHAARGFitPlan #CHAARGSBFP
Eve helped build digital workout plans by partnering with fitness brands and professionals including an Under Armour trainer. Eve took the lead of these projects in regards to marketing, social media, copy, design and partnerships along with testing and naming each and every workout herself. Thousands of girls have participated in these sold out digital experiences that have proven to build a loyal brand community.
#FITionista Parties
Eve also worked closely with Victoria's Secret Sport. Each semester, CHAARG members were brought together to work out and shop with exclusive discounts inside stores. She managed these sold out experiences including digital marketing, execution of onsite logistics and even acted as emcee. Sales and social statistics during #FITionista parties were record setting and sealed the partnership between CHAARG and Victoria's Secret Sport.
